How to control when content is visible on page using video duration in Highlevel

• Introduction to Call to Action Reveal Strategies
• Exploring Common Scenarios for Call to Action Reveal
• Step-by-Step Guide to Implementing Call to Action Reveal
• Conclusion and Next Steps

Introduction to Call to Action Reveal Strategies

Incorporating well-timed call to action (CTA) elements into your videos can dramatically increase your conversion rates. By revealing a CTA after a video reaches a certain point, you ensure that viewers are primed and ready to take action. This blog explores two common scenarios where this strategy is highly effective and provides a step-by-step guide to implementing it using HighLevel.

Exploring Common Scenarios for Call to Action Reveal

Scenario 1: Evergreen Webinar Offers

If you’re running an evergreen webinar, you may want to reveal a CTA button such as “Buy Now,” “Learn More,” or “Book a Call” after you have presented your offer. This prevents viewers from skipping ahead to the offer without understanding the value you’ve established throughout the webinar. By controlling when the CTA appears, you can enhance the perceived value and improve conversion rates.

Scenario 2: Lead Generation Videos

For lead generation purposes, you can use video content to capture viewer information. By revealing a form at a specific point in the video, you can collect names, email addresses, or phone numbers before allowing viewers to continue watching. This ensures that you capture valuable leads while they are engaged with your content.

Step-by-Step Guide to Implementing Call to Action Reveal

Setting Up Your Video and CTA

1. Access Your Site or Funnel:
   • Go to the ‘Sites and Funnels’ or ‘Websites’ section in HighLevel, depending on where your video is hosted.
   • Find the specific funnel step or webpage and click ‘Edit.’
2. Upload Your Video:
   • If it’s a webinar or hosted video, ensure it is uploaded to the platform.
   • Under ‘Video Type,’ select the hosted video and upload it.

Implementing Lead Generation Forms

1. Enable Lead Generation:
   • Scroll down to find the ‘Generate Leads from Video’ option and turn it on.
   • Set the time frame for when the form should appear (e.g., 20 seconds).
2. Select the Form:
   • Choose the form you want to display from the dropdown menu.
   • Decide if viewers can continue watching the video without filling out the form.
3. Publish and Preview:
   • Change the time to a shorter period for testing purposes (e.g., 3 seconds).
   • Click ‘Publish’ and then ‘Preview’ to see the form appear as expected.

Demonstrating the CTA Reveal for Offers

1. Add a Timer Element:
   • Add a ‘Minute Timer’ element to your video section.
   • Set the timer to the desired duration (e.g., 45 minutes for a webinar, or 3 seconds for demonstration).
2. Configure Expire Actions:
   • Under ‘Expire Actions,’ select ‘Show and Hide Element’ instead of ‘Redirect URL.’
   • Choose to hide the timer and show the CTA button upon expiry.
3. Select and Publish the CTA:
   • Scroll down to find and select the correct CTA button.
   • Ensure it’s highlighted and set correctly.
   • Click ‘Publish’ and then ‘Preview’ to see the button appear after the timer expires.

Conclusion and Next Steps

Revealing CTAs at strategic points in your videos can significantly enhance engagement and conversions. By following these steps, you can effectively control when your CTAs appear, ensuring they are seen at the most impactful moments. Implement these strategies in your HighLevel funnels and websites to see improved results.

Stay tuned for more tips and tricks on optimizing your digital marketing efforts with HighLevel. Happy converting!