How to Create Abandoned Cart Emails for Shopify within HighLevel

Abandoned cart emails are a powerful tool for recovering lost sales. By integrating Shopify with HighLevel, you can create customized and effective abandoned cart emails. This blog will guide you through setting up this integration, creating an abandoned cart email template, and building an automation workflow to boost your sales.

Setting Up Shopify and HighLevel Integration

  1. Access Shopify Admin:
    • Log in to your Shopify dashboard.
    • Search for “develop app” to find the custom app development option.
  2. Enable Custom App Development:
    • Allow custom app development within your Shopify platform.
    • Click “Create App” and name it to begin the integration process.
  3. Configure API Permissions:
    • Go to “Configuration” and click on “Configure” next to Admin API integration.
    • Enable access for “read_orders” and “read_products” by checking these options.
    • Save your settings and click “Install App” to proceed.
  4. Retrieve API Access Token:
    • Reveal the Admin API access token and copy it.
    • Save this token securely as it will be needed for the integration.

Connecting Your App to HighLevel

  1. Log in to HighLevel:
    • Go to “Settings” and select “Integrations.”
    • Click “Connect” and paste the Shopify API access token.
    • Enter your store name to complete the connection.
  2. Verify Connection:
    • Refresh the settings page if necessary.
    • Confirm that your Shopify store is now connected to HighLevel.

Designing Your Abandoned Cart Email

  1. Create an Email Template:
    • Go to “Marketing” and select “Email Templates.”
    • Create a new email template specifically for abandoned cart emails.
  2. Add Shopping Cart Element:
    • Insert the shopping cart element to display the items left in the cart.
    • Customize the email with a message encouraging the customer to complete their purchase.

Building and Testing the Automation Workflow

  1. Create a New Workflow:
    • Navigate to “Automations” and build a new workflow.
    • Select the Shopify trigger “Abandoned Checkout.”
  2. Set Trigger Settings:
    • Set the duration to 10 minutes for the abandoned cart trigger.
  3. Add Email Action:
    • Add an action to send the abandoned cart email.
    • Select the email template you created earlier.
  4. Publish and Test:
    • Save and publish the workflow.
    • Test by adding an item to the cart on your Shopify store and abandoning the checkout process.
    • Check your email after 10 minutes to see the abandoned cart email.

Ensuring Shopify Doesn’t Send Duplicate Emails

  1. Disable Shopify Automated Emails:
    • Go to Shopify and search for “automations.”
    • Ensure no other abandoned cart email automations are set up.
    • If using an older version of Shopify, disable these emails in the checkout settings.

Why Choose HighLevel Over Shopify for Emails?

HighLevel offers greater customization and functionality for your emails. You can:

  • Add Videos: Include product videos in your emails to engage customers.
  • Use Image Sliders: Showcase products with dynamic image sliders.
  • Leverage Custom Values: Utilize Shopify custom values to personalize your emails further.

Conclusion and Final Thoughts

Integrating Shopify with HighLevel for abandoned cart emails allows you to create personalized and effective email campaigns that can significantly improve your sales recovery. Explore the various features and customizations HighLevel offers to enhance your e-commerce strategy. If you have any questions, feel free to reach out for support.