- How Does It Work?
- Setting Up Your Workflow
- Advanced Options
- Ensuring Consistency
- Example Workflow
- Conclusion
In this blog, we’re diving into the powerful feature of split actions within GoHighLevel workflows. Split actions allow you to test and optimize various elements of your marketing campaigns, such as email subject lines, SMS text, and WhatsApp messages. By the end of this guide, you’ll know how to set up split actions to improve your conversion rates and overall marketing effectiveness.
How Does It Work?
First, head over to the Automation section and select Workflows. Create a new workflow and choose to start from scratch. Give your workflow a name and define a trigger. A great use case for split actions is running a special promotion, whether you’re selling courses, coaching programs, digital products, or physical items. You can test different subject lines in emails or SMS messages to see which ones perform better in terms of opens, clicks, and purchases.
Setting Up Your Workflow
- Define Your Trigger: For our example, we’ll use a form submission as the trigger. Select a form related to your offer—let’s say a “Free Funnel Offer” form. Rename the trigger to keep things organized.
- Add a Split Action: Click on the action step and select ‘Split’. By default, you’ll see a random split with two paths. You can add up to five different paths if needed. You can also distribute the percentage of leads that go into each path. For instance, you might start with a 50/50 split to compare two email subject lines.
- Customize Paths: Rename Path A to something descriptive, like ‘Subject Line 1’, and Path B to ‘Subject Line 2’. This helps you keep track of what each path is testing.
- Add Emails: For each path, add an email action. Customize the email content for each subject line. For example, in Path A (Subject Line 1), craft an email with specific content, and do the same for Path B (Subject Line 2).
- View Statistics: To monitor the performance of your split test, toggle on the statistics view. This feature shows you how many people entered each path and the engagement metrics for each email, such as delivery rates, open rates, click-through rates, replies, and bounces.
Advanced Options
- Add More Paths: If you want to test more than two variations, you can add additional paths. For example, you might add a ‘Subject Line 3’ and distribute the traffic accordingly, ensuring the total adds up to 100%.
- Test Different Channels: Besides email, you can also split test SMS and WhatsApp messages. For instance, after setting up your split paths, you can add SMS actions to each path and customize the messages. Similarly, you can do this for WhatsApp by selecting a template and setting up the messages.
Ensuring Consistency
If you allow re-entry into the workflow, GoHighLevel ensures that leads who re-enter will follow their original path. This consistency helps maintain the integrity of your split tests and provides accurate results.
Example Workflow
- Trigger: Form submission (e.g., Free Funnel Offer)
- Split Action:
- Path A: Subject Line 1
- Path B: Subject Line 2
- Email Actions:
- Email 1 for Path A
- Email 2 for Path B
- Additional Splits (Optional):
- Path C: Subject Line 3 with SMS messages
- Path D: WhatsApp messages
By following these steps, you can create a comprehensive workflow that tests multiple variables in your marketing campaigns. Start with simple A/B testing and gradually add more complexity as needed.
Conclusion
Utilizing split actions in GoHighLevel workflows is a powerful way to optimize your marketing efforts. By testing different subject lines, SMS texts, and WhatsApp messages, you can determine what resonates best with your audience and drives the highest conversion rates. Implement these strategies to enhance your marketing campaigns and achieve better results.
Ready to elevate your marketing game with GoHighLevel? Sign up today and start optimizing your workflows with split actions. If you have any questions or need further assistance, feel free to reach out. Happy testing!
