How to Use Video Progress Tracking to Trigger Workflows in HighLevel

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saas4agency.com

If you build webinar funnels or Video Sales Letters (VSLs) using HighLevel, I have an incredible strategy that will help you capture more leads and engage prospects effectively. This strategy leverages HighLevel’s video progress tracking feature, enabling you to trigger workflows based on how much of your video a prospect has watched. This blog will guide you through setting up this feature to maximize your lead conversion rates. Let’s dive in!

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Why Use Video Progress Tracking?

Video progress tracking in HighLevel allows you to create automations based on the percentage of video watched by your leads. This is incredibly useful for:

  • Personalized Engagement: Sending tailored messages based on viewer engagement.
  • Lead Qualification: Identifying highly engaged leads for follow-ups.
  • Improved Conversion: Encouraging viewers who drop off early to re-engage.

Setting Up Video Progress Tracking

Step 1: Prepare Your Video Page

  1. Open Your Funnel: Go to the page where your video is hosted and open it in the editor.
  2. Select Video Element: Click on the video element, then scroll down on the right panel.
  3. Disable Progress Bar: Turn off the progress bar to ensure accurate tracking.
  4. Enable Redirect for Unregistered Visitors: This option ensures you capture contact information before viewers can watch the video.

Step 2: Create a Form Capture Page

  1. Create a Blank Page: In the same funnel, create a blank page with a form to capture contact details.
  2. Redirect Unregistered Visitors: Configure your video page to redirect unregistered viewers to this new form page.

Step 3: Set Up Automation

  1. Go to Automations: Navigate to the Automations tab in HighLevel.
  2. Start from Scratch: Create a new automation workflow.
  3. Add a New Trigger: Select ‘Video Tracking’ as your trigger.
  4. Configure Filters:
    • Funnel: Choose the relevant funnel.
    • Video: Select the specific video.
    • Duration: Set the percentage of the video watched (e.g., 10%).
  5. Save Trigger: Click ‘Save Trigger’ after configuring the filters.

Step 4: Build Follow-Up Actions

  1. Add Tags: Assign a tag to leads based on their engagement (e.g., “Lead Followup Webinar”).
  2. Send Follow-Up Email: Create an email action to reach out to leads who met the trigger criteria. Customize your email content to prompt further engagement or offer assistance.
  3. Publish Workflow: Save and publish your workflow.
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Testing Your Setup

  1. Open Video Page in Incognito Mode: This simulates a new visitor experience.
  2. Fill Out Form: Provide contact details to access the video.
  3. Watch Video: Engage with the video up to the set percentage.
  4. Check Automation: Verify that the follow-up email is sent based on the video engagement.

Benefits of Video Progress Tracking

Enhanced Lead Engagement

By tracking how much of your video content leads watch, you can tailor your follow-up messages, making them more relevant and personal.

Improved Conversion Rates

Following up with leads who engage with your content ensures you capture their interest at the right moment, increasing the chances of conversion.

Efficient Lead Management

Automatically segment leads based on their engagement levels, allowing your sales team to prioritize high-potential prospects.

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Conclusion

Implementing HighLevel’s video progress tracking can significantly enhance your webinar and VSL funnels, leading to higher engagement and conversion rates. By capturing detailed engagement data and automating follow-ups, you ensure no lead slips through the cracks.

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