How To Run Event Giveaways With HighLevel

Organizing a successful giveaway at an event is an excellent strategy to attract visitors to your booth and engage potential customers. Using Go HighLevel, you can seamlessly manage the entire process, from capturing leads to sending follow-up emails. Here’s a comprehensive guide on how to set up and run a giveaway using Go HighLevel.

Step 1: Create an Eye-Catching Flyer

Design a compelling flyer to promote your giveaway. For example, if you are a photographer named Mike Ross, you might create a flyer advertising a camera giveaway. Ensure the flyer includes a QR code that attendees can scan to participate.

Step 2: Set Up a Form in Go HighLevel

When attendees scan the QR code, direct them to a form that captures their essential information. The form should include fields for their name, email, and phone number. Here’s how to create the form:

  1. Create a New Form: In Go HighLevel, navigate to the form builder and create a new form.
  2. Add Fields: Drag and drop fields for the name, email, and phone number.
  3. Add Terms and Conditions Checkbox: Ensure there’s a checkbox for agreeing to terms and conditions.

Step 3: Utilize a Linktree-Style Landing Page

To make the experience more engaging, create a Linktree-style landing page. This page can include links to your social media profiles, website, and the giveaway form.

  1. Create the Landing Page: Design a simple landing page in Go HighLevel.
  2. Add the Form: Embed the form on this page to streamline the process.

Step 4: Set Up Automation for the Giveaway Process

To ensure the giveaway runs smoothly, set up automation in Go HighLevel. Here’s a step-by-step automation workflow:

  1. Trigger: Form Submission
  • Form Submitted Trigger: Select the specific form created for the camera giveaway.
  1. Add a Tag:
  • Tag Contacts: Assign a tag like “Camera Raffle Registered” for organization.
  1. Google Sheets Integration:
  • Update Spreadsheet: Automatically update a Google Sheet with the registrant’s information.
  1. Send Initial SMS:
  • Thank You Message: Send a thank you SMS with details about the giveaway timing and location.
  1. Set Event Start Time:
  • Event Timing: Schedule the event start time (e.g., 5:00 PM).
  1. Wait Until 20 Minutes Before Event:
  • Reminder SMS: Send a reminder SMS 20 minutes before the event starts.
  1. Follow-Up After Event:
  • Wait One Day: Set a delay of one day.
  • Send Follow-Up Email: Send an email to thank participants and offer a special discount.

Step 5: Sending the Follow-Up Email

After the event, it’s crucial to follow up with participants to keep them engaged and encourage future business.

  1. Create an Email Template:
  • Personalize the Email: Use the participant’s name and thank them for visiting your booth.
  • Offer a Discount: Include a special discount code as a token of appreciation.

Conclusion

By following these steps, you can effectively utilize Go HighLevel to run giveaways at events, capturing leads, engaging participants, and fostering future customer relationships. This method not only enhances your event presence but also creates opportunities for retargeting and increasing your customer base.