How to Customize Social Posts For Each Channel in HighLevel

• Understanding Your Audience: The Key to Success
• Psychographics Explained
• The Contextual Difference
• Streamlining Social Media Customization with Go High Level
• Step-by-Step Guide to Customizing Posts with Go High Level
• Benefits of Customizing Your Social Media Posts
• Conclusion

In the ever-evolving world of social media, standing out requires more than just posting the same content across all platforms. Foreign Mogul, a social media expert, recently emphasized the importance of customizing your social media posts to succeed. Let’s dive into what he had to say and stick around till the end, where I’ll show you how to implement this easily across all your social media platforms with just a click of a button.

Understanding Your Audience: The Key to Success

Foreign Mogul explains that the reason many people struggle with social media marketing is that they don’t truly understand the person on the other side of the screen. This concept ties into psychographics, which are crucial for effective marketing. But what exactly are psychographics?

Psychographics Explained

Psychographics delve into a consumer’s beliefs, values, and goals, providing insights into their psychological traits. In marketing, they complement demographics to target consumers based on their personal characteristics and buying behaviors. Simply put, psychographics help you understand the “why” behind a consumer’s actions.

The Contextual Difference

Gary Vaynerchuk, another social media guru, puts it into human terms: “When you are scrolling through LinkedIn versus when you are scrolling through TikTok, you are contextually different and are looking for different things and are in a different mindset. Thus, the content needs to be contextual to that.”

This means your message needs to be tailored to fit the platform and the mindset of its users. However, customizing your posts for each platform can be time-consuming. But don’t worry, there’s a simpler way.

Streamlining Social Media Customization with Go High Level

Go High Level is an all-in-one marketing platform designed for agencies and entrepreneurs. It includes tools for landing pages, websites, email marketing, text messaging, CRM management, social media management, and more. Today, I’ll focus on its social media posting feature, which makes customizing your message across different platforms a breeze.

Step-by-Step Guide to Customizing Posts with Go High Level

1. Log In to Go HighLevel: First, log in to your Go HighLevel account.
2. Navigate to Social Media Planner: Go to the marketing section and select the social media planner.
3. Create a New Post: Click on “New Post” and select the social media accounts you wish to post to.
4. Customize for Each Channel: Enable the “Customize for Each Channel” option. This will allow you to tailor your message for each platform.
5. Customize Your Messages: Now, you can customize your post for Facebook, Instagram, Twitter, and any other social media platforms connected to your Go HighLevel account. Here’s an example of how you can quickly customize your message for different platforms:
   • Facebook: “Check out our latest blog post on why customizing your social media posts is crucial! Link in bio.”
   • Instagram: “Ever wondered why tailored posts perform better? Find out in our new blog post! #SocialMediaTips #Marketing”
   • Twitter: “Customizing your social media posts is key to success! Read our latest insights. [Link] #SMM #MarketingStrategy”
6. Post Your Customized Messages: After customizing your messages, hit “Post Now,” and your tailored content will be pushed out to each platform with the appropriate context.

Benefits of Customizing Your Social Media Posts

• Increased Engagement: Tailored content resonates more with users, leading to higher engagement rates.
• Improved Conversion Rates: Customized messages are more likely to convert as they cater to the specific mindset and needs of each platform’s audience.
• Enhanced User Experience: Providing contextually relevant content enhances the user experience, making your audience more likely to interact with your posts.

Conclusion

Customizing your social media posts for each platform is crucial for success. It helps you connect with your audience on a deeper level and increases engagement and conversion rates. With Go HighLevel, you can streamline this process and easily tailor your messages to fit the unique context of each platform. Give it a try, and watch your social media presence grow!