Custom Unsubscribe Links In HighLevel Email Builder

• Step 1: Create a Custom Landing Page
• Step 2: Set Up a Trigger Link
• Step 3: Customize Your Email Footer
• Step 4: Create an Automated Workflow
• Step 5: Define Workflow Actions
• Final Touches
• Conclusion

Email marketing is a powerful tool, but maintaining a clean and respectful subscriber list is crucial. Ensuring that your unsubscribe process is seamless and customizable can significantly impact your brand’s reputation and compliance with email regulations. Here’s a comprehensive guide to customizing your unsubscribe link and automating your Do Not Disturb (DND) settings using High Level.

Step 1: Create a Custom Landing Page

First, you need to create a landing page that your audience will see after they unsubscribe. This page can include a thank-you message, a survey to understand why they unsubscribed, or any other relevant information.

1. Design Your Landing Page: Use your preferred landing page builder to create an appealing page.
2. Copy the URL: Once the page is published, copy the URL for later use.

Step 2: Set Up a Trigger Link

With your landing page ready, head over to the marketing section of High Level to create a trigger link.

1. Go to Marketing Tab: Navigate to the marketing section and select “Trigger Links.”
2. Add a New Link: Click on “Add a Link,” give it a relevant name, and paste the copied URL into the “Link URL” field.
3. Save the Link: After entering the details, hit “Save.”

Step 3: Customize Your Email Footer

Next, you need to update your email template to include the new unsubscribe link.

1. Edit Your Email: Go to the email editor and scroll down to the footer section.
2. Remove Default Text: Delete any default unsubscribe text if present.
3. Add Your Message: Type your custom unsubscribe message.
4. Link the Unsubscribe Message: Highlight the message, click the link icon, and select your newly created unsubscribe trigger link from the drop-down menu.
5. Save Your Email: Ensure you save the changes to your email template.

Step 4: Create an Automated Workflow

To automate the process of marking contacts as DND when they unsubscribe, set up a workflow.

1. Go to Automation Tab: Navigate to the automation section and click on “Create Workflow.”
2. Name Your Workflow: Give your workflow a clear and descriptive name.
3. Set the Trigger: Add a new workflow trigger, select “Trigger Link Clicked,” and name your workflow trigger.
4. Add Filters: Choose “Trigger Link” from the drop-down and select your unsubscribe trigger link.
5. Save the Trigger: Once done, save the trigger settings.

Step 5: Define Workflow Actions

After setting up the trigger, define the actions that will occur once someone clicks the unsubscribe link.

1. Add an Action: Click the plus button below the workflow trigger to add a new action.
2. Set Contact DND: Select “Set Contact DND” and specify the parameters. For this example, enable DND for email only.
3. Save the Workflow: Once all parameters are set, save your workflow and switch it from draft to publish.

Final Touches

After completing these steps, whenever someone clicks the unsubscribe link in your email:

1. They will be redirected to your custom landing page.
2. The trigger will activate the DND function for their email contact, ensuring they no longer receive emails from you.

Conclusion

Customizing your unsubscribe process not only enhances the user experience but also ensures compliance and maintains the integrity of your email list. By following these steps, you can seamlessly integrate a professional and automated unsubscribe mechanism into your email marketing strategy.