- What is Labs?
- Introducing the New Email Builder Dashboard
- Enhanced Email Statistics
- Upcoming Features
- How to Access the Dashboard
- Additional Resources
- Conclusion
We’re excited to introduce a brand-new feature in HighLevel, available through Labs: the Email Builder Dashboard. This innovative tool will enhance your email campaign management by providing comprehensive statistics and performance metrics. Here’s a detailed look at what’s coming and how you can get started.
What is Labs?
First, let’s talk about Labs. Labs is a section within your sub-account settings where you can toggle new features on and off. This setup allows agencies to preview upcoming visual changes and functionalities. There are three main reasons for this approach:
- Preview and Control: Agencies can see new features before they go live, giving them time to adapt.
- Feedback Opportunity: By testing these features, you can provide feedback and report any issues.
- Launch Timeline: Labs features indicate when a full release is expected, keeping you informed and prepared.
Introducing the New Email Builder Dashboard
Now, onto the exciting part: the new Email Builder Dashboard, which will go live in 18 days. To access it, navigate to Labs in your settings and turn it on. Here’s what you can expect:
Enhanced Email Statistics
The new dashboard provides a wealth of data to help you measure and optimize your email campaigns. Here’s a breakdown of the key features:
1. Conversion Summaries
Gain insights into essential metrics such as:
- Order Placed: See the total number of orders generated.
- Total Revenue: Track the revenue attributed to your email campaigns.
- Order Rate: Measure the percentage of recipients who made a purchase.
- Average Order Value: Understand the average value of the orders placed.
These metrics help you demonstrate the return on investment (ROI) of your email campaigns, showing clients the monetary value generated from their emails.
2. Engagement Summary
Get a summarized overview of your email engagement, including:
- Delivered: Number of emails successfully delivered.
- Opened: Number of emails opened by recipients.
- Clicked: Number of links clicked within the emails.
3. Performance Analysis
Track key metrics over time, including:
- Send Trends: Monitor the number of emails sent over a period.
- Open Rates: Observe trends in how often your emails are opened.
- Click Rates: Analyze the frequency of link clicks.
- Unsubscribe Rates: Keep an eye on the rate at which recipients are unsubscribing.
4. Top Performing Emails
Identify the top five revenue-generating emails. This allows you to see which campaigns are most effective at driving sales.
5. Recent Email Analysis
Access details about your ten most recent email campaigns, including:
- Emails Sent: Total number of emails sent.
- Bounce Rates: Percentage of emails that failed to deliver.
- Unsubscribe Rates: Number of recipients who unsubscribed.
- Open Rates: Percentage of emails opened.
- Click Rates: Number of links clicked.
Upcoming Features
Soon, you’ll be able to analyze campaigns over the last 60 and 90 days. Currently, the dashboard provides insights for the past 7 and 30 days, but this extension will offer a broader view of your email performance.
How to Access the Dashboard
To access these features:
- Go to Email Marketing.
- Click on Campaigns.
- Select the Statistics option.
Remember, these features are currently in beta and must be enabled through Labs.
Additional Resources
For detailed guidance on using these new statistics features, visit the HighLevel support documentation at help.highlevel.com and search for “Guide to Email Campaign Statistics” or “Email ROI.”
Conclusion
We’re thrilled about the new Email Builder Dashboard and believe it will significantly enhance your email marketing efforts. This tool offers in-depth insights, helping you optimize campaigns and clearly demonstrate their value to clients. Don’t miss out on this opportunity—enable it through Labs today and start exploring these powerful new features.
