How To Buy A Dedicated IP Address in HighLevel

Welcome back, High Levelers! Today’s video covers an exciting new feature in Go HighLevel: the ability to purchase dedicated IP addresses for sending emails. This can significantly improve your email deliverability and ensure better control over your email reputation. Let’s dive into why you might need a dedicated IP address and how to set it up.

Why You Might Need a Dedicated IP Address

If you’re familiar with Lead Connector in Go HighLevel, you know that it allows you to set up a dedicated domain while sharing IP addresses with other users. However, if you’re sending a high volume of emails—typically over 200,000 emails per month—it might be advantageous to get a dedicated IP address. Here’s why:

  1. Enhanced Email Deliverability: Email providers like Gmail and Yahoo prefer emails from dedicated IP addresses. This ensures better placement in recipients’ inboxes.
  2. Control Over Email Reputation: With a dedicated IP address, you’re not affected by other users who might spam or damage the shared IP address’s reputation.
  3. Easier Troubleshooting: Any issues that arise with email delivery can be more easily identified and resolved when you control the dedicated IP.
  4. Improved Cybersecurity: You can implement measures to prevent hijacking, malware, and hacking, ensuring a secure email sending environment.

Tips for Using a Dedicated IP Address

  1. Consistent Email Volume: Ensure a consistent email-sending volume. If your sending volume is inconsistent, a shared IP might be better.
  2. Warm-Up Process: Gradually increase the volume of emails sent from your new dedicated IP to avoid spam filters. Go HighLevel assists with this warming-up process.
  3. Email Authentication: Set up SPF, DKIM, DMARC, and SSL certificates to authenticate your emails and protect your domain.

How to Purchase a Dedicated IP Address in Go HighLevel

Purchasing a dedicated IP address can be done at both the agency level and sub-account level in Go HighLevel. Here’s how to do it:

  1. Access Settings: Go to your Go HighLevel dashboard and navigate to the settings section.
  2. Email Services: Click on “Email Services.”
  3. Dedicated Domain and IP Address: Find the option for a dedicated domain and IP address. If your account is currently set to a shared IP, you’ll see this option.
  4. Purchase a Dedicated IP: Click on the button to purchase a dedicated IP address. This option is available for specific accounts as well as at the agency level.

Benefits of a Dedicated IP Address

  • Better Deliverability: Dedicated IP addresses are favored by email providers, leading to improved inbox placement.
  • Reputation Management: Maintain control over your email-sending reputation without being affected by other users.
  • Enhanced Security: Implement robust cybersecurity measures to protect your email infrastructure.
  • Troubleshooting: Easily identify and resolve issues with email delivery.

Conclusion

Purchasing a dedicated IP address in Go HighLevel is a powerful step for businesses sending high volumes of emails. It ensures better deliverability, control over email reputation, and enhanced security. If you’re sending more than 200,000 emails per month, it’s definitely worth considering.