How to Integrate GBP with HighLevel for Calls and Chat

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Today, we’ll explore two powerful features designed specifically for local businesses: call tracking and Google Chat integration. These tools can help you generate more leads, nurture them effectively, and convert them into paying customers.

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Why Focus on Google My Business?

Local businesses gain significant traction from Google My Business (GMB). By optimizing your GMB profile and leveraging Go High Level’s features, you can enhance your visibility and engagement with potential customers.

Setting Up Call Tracking in Go High Level

Step 1: Confirm Your Google Listing Access

  1. Go to business.google.com.
  2. Ensure you’re logged in with the email that has access to your GMB listing.

Step 2: Integrate Google Listing with Go High Level

  1. Go to your Go High Level sub-account.
  2. Navigate to Settings > Integrations.
  3. Sign in with your Google account and select the appropriate business.

Step 3: Enable Call Tracking

  1. Check the box for call tracking during the integration setup.
  2. This will place an LC phone number on your GMB listing, allowing call recordings and missed call texts.

Note: You can add this new number as an additional phone number on your GMB profile to avoid changing your existing contact number.

Enabling Google Chat in Go High Level

Google Chat allows customers to message your business directly from Google Maps or Search. With Go High Level, these messages are centralized, making them easier to manage and automate.

Step 1: Ensure Google Listing is Connected

  1. Once connected, Go HighLevel automatically enables Google Chat functionality.

Step 2: Automate Responses

  1. Go to Automations in Go HighLevel.
  2. Create workflows like “Missed Call Text Back” or set triggers for GMB messages to send automated responses or alerts.
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Benefits of These Features

  1. Increased Lead Capture: Never miss a lead with call tracking and automated follow-ups.
  2. Enhanced Customer Engagement: Respond quickly to Google Chat messages and streamline communication.
  3. Better Customer Experience: Utilize call recordings and missed call texts to improve customer service.

Creating Workflows for Automations

  1. Missed Call Text Back:
    • Create a workflow that sends a text to leads when a call is missed.
    • Add tags and follow-up tasks to ensure no lead is lost.
  2. Google Chat Automations:
    • Trigger actions based on GMB messages.
    • Set filters to automate responses or route messages to the right team members.
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Conclusion

Integrating call tracking and Google Chat with Go HighLevel can significantly enhance your local business operations. These features ensure you capture and engage with every lead, improving your chances of conversion. If you’re a local business or work with them, these tools are essential for maximizing your marketing efforts.

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