How To Send Conversions Back To Facebook’s Conversions

• Step 1: Access Facebook Events Manager
• Step 2: Connect Data Source
• Step 3: Integrate Go HighLevel
• Step 4: Create Workflows in Go HighLevel
• Step 5: Test Your Integration
• Conclusion

Optimizing your lead generation on Facebook can significantly improve the quality of your leads while reducing costs. In this guide, we’ll walk you through integrating Go HighLevel with Facebook to streamline your lead management process. Follow these steps to get started:

Step 1: Access Facebook Events Manager

1. Go to Business Tools: Navigate to business.facebook.com and log in.
2. Open Events Manager: Click on “All Tools” and select “Events Manager.”

Step 2: Connect Data Source

1. Connect Data Source: In the left sidebar, click “Connect Data Sources.”
2. Select CRM: Choose CRM as the data source and hit “Next.”
3. Create a Pixel: If you don’t have a pixel, create one. Name it (e.g., GHL Pixel) and click “Continue.”
4. Configure Lead Connector: Type “Lead Connector” and select it as your partner for integration.

Step 3: Integrate Go HighLevel

1. Map Forms in Go HighLevel:
   • Go to your Go HighLevel sub-account.
   • Navigate to Settings > Integrations.
   • Connect your Facebook ad accounts by clicking the “Connect” button.
   • Ensure form fields are mapped correctly by selecting Facebook Form Field Mapping and updating as needed.

Step 4: Create Workflows in Go HighLevel

1. Workflow 1: Create/Update Opportunity
   • Create New Workflow: Go to Automations and create a new workflow from scratch. Name it “Create/Update Opportunity.”
   • Add Trigger: Set the trigger as “Facebook Lead Form Submitted.”
   • Add Filters: Optionally, filter by specific forms.
   • Create Action: Choose “Create/Update Opportunity,” select your pipeline and stage (e.g., lead), and map the contact full name.
   • Set Opportunity Details: Input lead value, status (open), and allow duplicate opportunities.
   • Allow Re-Entry: In workflow settings, enable re-entry and publish the workflow.
2. Workflow 2: Send Conversion Data to Facebook Conversion API
   • Create New Workflow: Name it “Send Conversion Data to Facebook API.”
   • Add Trigger: Set the trigger as “Pipeline Stage Changed” and add filters for the specific pipeline and stage.
   • Create Action: Select “Facebook Conversion API.”
   • Configure Event Type: Set the event type to “Lead.”
   • Access Token: Generate an access token in Facebook Events Manager settings and paste it in the workflow.
   • Pixel ID: Copy your Pixel ID from Facebook and paste it in the workflow.
   • Map Stage Name: Use custom values for opportunity stage name.
   • Allow Re-Entry: Enable re-entry in workflow settings and publish.

Step 5: Test Your Integration

1. Generate Test Leads: Copy the form link and use Facebook’s developer tools to preview and submit a test lead.
2. Check Data Flow: Verify that the lead data flows correctly from Facebook to Go HighLevel.

Conclusion

By integrating Go HighLevel with Facebook, you can enhance your lead quality while reducing acquisition costs. This setup allows you to automate lead management and improve engagement with potential customers through targeted follow-ups and precise data tracking. Implement these steps to streamline your lead generation and see better results from your Facebook marketing efforts.