How To Send Pretty HTML Emails In HighLevel

• Why Use HTML Emails?
• Building HTML Emails with Stripe O Email
• Integrating with HighLevel
• Future Developments: HighLevel’s Drag-and-Drop Email Builder
• Conclusion

In today’s digital marketing landscape, email campaigns remain a cornerstone for reaching and engaging audiences. While plain text emails have their place, HTML emails with visual elements like images, banners, and structured layouts can significantly enhance engagement and brand perception. Today, we delve into how to craft these visually appealing HTML emails, using tools like Stripe O Email, and seamlessly integrate them into HighLevel for efficient client communication.

Why Use HTML Emails?

HTML emails, unlike plain text counterparts, offer a more dynamic and visually engaging way to convey information. They allow marketers to include brand logos, banners, product images, and clickable buttons that direct users to specific actions, such as visiting a website or making a purchase. Despite concerns about email deliverability, modern email servers and filters have evolved to handle HTML emails effectively, provided they are well-designed and adhere to best practices.

Building HTML Emails with Stripe O Email

Currently, HighLevel does not offer a native drag-and-drop builder for creating HTML emails. As a workaround, using third-party tools like Stripe O Email can streamline the process. Stripe O Email provides intuitive templates and a drag-and-drop interface that simplifies building complex email layouts without extensive coding knowledge.

1. Creating Your Template: Start by selecting a template or building one from scratch in Stripe O Email. The platform offers various pre-designed sections and layouts that you can customize to suit your brand’s style and content needs.
2. Adding Visual Elements: Incorporate visual elements such as header images, banners, and footer graphics using tools like Canva or Photoshop. Upload these visuals directly into your template within Stripe O Email, adjusting sizes and positions as necessary to achieve a polished look.
3. Exporting as HTML: Once satisfied with your email design, export it as HTML. This file contains the code that defines the layout and styling of your email template.

Integrating with HighLevel

After exporting your HTML email template from Stripe O Email, the next step is integrating it into HighLevel for deployment to your client base. Follow these steps:

1. Accessing the Campaign Editor: Navigate to your HighLevel account and access the campaign editor where you manage your email campaigns.
2. Using Source Code: Within the email campaign editor, use the “Source Code” option to paste the HTML code exported from Stripe O Email. This action imports your custom-designed email template into HighLevel’s environment.
3. Customizing and Replicating: Once imported, customize the email template further by updating images, text, and links directly within HighLevel. Save the campaign as a template for future use or duplicate it for recurring campaigns like weekly newsletters or promotional updates.

Future Developments: HighLevel’s Drag-and-Drop Email Builder

Looking ahead, HighLevel plans to introduce a native drag-and-drop email builder akin to its funnel builder. This enhancement aims to simplify the process of creating and editing HTML emails directly within the platform, eliminating the need for external tools like Stripe O Email. Anticipated for release in the coming months, this feature promises to further empower marketers by providing a seamless and integrated solution for email marketing campaigns.

Conclusion

While awaiting HighLevel’s upcoming email builder, leveraging tools like Stripe Email enables marketers to create visually appealing HTML emails efficiently. By mastering these tools and techniques, businesses can enhance their email marketing efforts, delivering engaging content directly to their audience’s inboxes. Whether it’s a weekly roundup, promotional newsletter, or client update, HTML emails remain a powerful tool for driving engagement and fostering brand loyalty in today’s competitive digital landscape.