How To Setup Split Testing In HighLevel Funnels

• Step 1: Setting Up Your Funnel Page
• Step 2: Creating a Split Test Variation
• Step 3: Configuring Traffic Split
• Step 4: Running the Split Test
• Step 5: Testing and Viewing Variants
• Step 6: Analyzing Split Test Results
• Conclusion

Split testing is a powerful feature in HighLevel Funnel Builder that allows you to compare two variations of the same funnel page to determine which performs better. This guide will walk you through the process of setting up, running, and analyzing split tests to optimize your funnel pages effectively.

Step 1: Setting Up Your Funnel Page

Before you can create a split test, ensure you have a funnel page ready and a domain set up for the funnel in the settings.

1. Create a Funnel Page: Start by creating the initial funnel page you want to test.
2. Set Up a Domain: Go to the ‘Settings’ section and navigate to the ‘Domains’ tab to ensure your domain is configured for the funnel.

Step 2: Creating a Split Test Variation

With your funnel page and domain set up, it’s time to create the split test variation.

1. Navigate to the Funnel Step: Go to the funnel step where you want to run the split test.
2. Create a Variation: Click the ‘Create Variation’ button. You’ll have two options:
   • Build a New Page: Start from scratch.
   • Clone an Existing Page: Duplicate the existing page and make modifications.

For this example, we’ll clone the existing page to test a minor change.

3. Edit the Variation: Once the variant page is created, click the ‘Edit Page’ button. Make the desired change (e.g., changing the color of a button to orange). Save the page and exit back to the funnel overview.

Step 3: Configuring Traffic Split

Next, determine how the traffic should be divided between the two variations.

1. Adjust Traffic Slider: Set the traffic distribution. For a 50/50 split test, adjust the slider so each page receives 50% of the traffic.
2. Apply and Confirm: Hit ‘Apply’ and confirm that you’re ready to start the split test.

Step 4: Running the Split Test

Once the split test is set up, you’re ready to start driving traffic to the funnel.

1. Drive Traffic to URL: Use the provided URL to drive traffic to your funnel. The system will route traffic to one of the two variant URL paths based on the split percentage you set.

Step 5: Testing and Viewing Variants

A few important notes on testing and viewing your split test variants:

1. Browser Cookies: Split tests work via browser cookies. Once you open the main URL, you will be cookied to the displayed variant.
2. View Other Variations: To see the other variant, open the URL in an incognito tab or another browser.

Step 6: Analyzing Split Test Results

As traffic flows to your pages, results will populate, allowing you to compare the performance of each variation.

1. View Results: Check the variant previews to see:
   • Number of unique visitors
   • Number of opt-ins (contacts created)
   • Number of sales (if using an order form)
   • Sales conversion rate (percentage of sales per unique visitor)
2. Detailed Statistics: For a more detailed breakdown, click on the ‘Stats’ tab and toggle open the multi-page view.

Conclusion

Running split tests in HighLevel Funnel Builder is a straightforward process that can significantly enhance your funnel’s performance. By following these steps, you can create variations, manage traffic distribution, and analyze results to make data-driven decisions that optimize your funnels.