- Setting Up Your Email Campaign
- Navigating to the Campaigns Section
- Using Templates for Your Campaign
- Tracking Campaign Statistics
- Accessing Campaign Statistics
- Analyzing Key Metrics
- Attribution Settings
- Understanding Attribution Windows
- Customizing Attribution Windows
- Practical Example
- Conclusion
In the ever-evolving landscape of digital marketing, understanding the effectiveness of your email campaigns is crucial. With the ability to access conversion metrics for email campaigns, you can gain game-changing insights into your marketing efforts. This feature utilizes last touch campaign logic to attribute revenue from your most recent email campaigns, helping you determine the income generated. Let’s dive into the training and learn how to leverage these powerful analytics.
Setting Up Your Email Campaign
Navigating to the Campaigns Section
To begin, ensure you are on the sub account level. On the left-hand side of your dashboard, scroll down to Marketing. Once you’re in the marketing section, scroll up to Emails and then select Campaigns. Here, you can create new campaigns or manage existing ones.
Using Templates for Your Campaign
You can either build a new template or use an existing one for your campaign. To use an existing template, navigate to the specific campaign. For example, if you have an “Email Product” campaign, click on the three dots next to it and select Create Campaign. This step allows you to set up an email campaign that tracks conversion metrics effectively.
Tracking Campaign Statistics
Accessing Campaign Statistics
Once your email campaign is set up, you can monitor its performance by checking the statistics. Go back to the Campaigns section under Emails. Click on the three dots next to your campaign and select Statistics. Here, you will find detailed analytics about your campaign’s performance.
Analyzing Key Metrics
In the statistics section, you can view metrics such as delivery rate, open rate, and conversion rate. For example, you might see that 90% of your emails were sent, 19 were skipped, and you generated $1,000 from the campaign. You can also see who from your email subscriber list made a purchase, providing invaluable insights into your campaign’s effectiveness.
Attribution Settings
Understanding Attribution Windows
Attribution settings are crucial for accurate analytics. Click on the gear icon at the top right of the Campaigns page to access these settings. The default attribution window is set to five days, which means that any purchases made within five days of the email being sent will be attributed to that campaign.
Customizing Attribution Windows
You can customize the attribution window to better suit your business needs. For instance, a five-day window is generally a good timeframe to track the impact of your email campaigns. If a subscriber receives an email and makes a purchase within this period, the revenue will be attributed to the email campaign. Adjusting this setting helps you accurately reflect your business’s performance.
Practical Example
Imagine sending an email on day one of a campaign. A subscriber opens the email and, on day four, decides to make a purchase. This purchase falls within the five-day attribution window, so the revenue is attributed to the email campaign. However, if the purchase happens on day ten, outside the attribution window, it will not be counted. Adjusting and understanding your attribution settings can significantly enhance your marketing analytics.
Conclusion
Harnessing the power of conversion metrics for email campaigns can transform your marketing strategy. By following these steps, you can set up, track, and optimize your email campaigns effectively. Understanding and customizing attribution settings will provide deeper insights into your campaign performance, helping you make data-driven decisions for your business.
