How To Use The Drip Action In HighLevel Workflows

Welcome, HighLevelers! Today, we’re diving into the powerful drip action sequence inside HighLevel workflows. Think of it like managing the flow of a Black Friday crowd: you control how many people enter and when. This tutorial will show you how to set it all up, ensuring smooth and controlled engagement with your audience.

Why Use Drip Action Sequences?

Drip action sequences allow you to manage the flow of contacts through your workflows efficiently. Whether you’re warming up an email provider or managing engagement levels, this feature ensures that you can control the pace at which your contacts receive communications or actions.

Accessing the Drip Action Sequence

  1. Navigate to Automation:
    • First, go to your menu on the left and select Automation. Your workflows will be automatically highlighted.
  2. Create a Workflow:
    • Click on Create Workflow at the top right of the screen.
  3. Start from Scratch:
    • Select Start from Scratch to create a new workflow. This ensures that you have full control over every step and customization.

Setting Up the Drip Action Sequence

  1. Define Your Trigger:
    • This could be an opt-in, a bulk action adding your client list to the workflow, or any other trigger you prefer. For this demo, the focus is on setting up the drip action.
  2. Add the Drip Action:
    • Click the + button to add a new action.
    • Type Drip into the search bar and select Drip Beta.
  3. Configure Drip Mode:
    • You can set your batch size up to a total of 10,000 contacts.
    • The interval can range from one minute to seven days. For example, if you set a batch of 5,000 contacts to be released every day, then every 24 hours, another 5,000 contacts will proceed to the next step in your workflow.

Practical Applications of Drip Action Sequences

Drip sequences are versatile and can be used in various scenarios:

  • Email Warm-Up: Slowly ramp up the number of emails sent to avoid spam filters.
  • Controlled Engagement: Limit the number of users interacting with your content or promotions to manage resources and ensure quality engagement.
  • Event Invitations: Gradually send out invitations to manage responses and follow-ups effectively.

Finalizing and Saving Your Workflow

  1. Complete Your Workflow:
    • Add any other necessary actions after your drip sequence. This could include sending emails, assigning tasks, or any other automated actions.
  2. Save Changes:
    • Ensure that you save your workflow after making all configurations. This will activate the drip sequence according to your specified parameters.

Conclusion

Drip action sequences in HighLevel workflows provide a robust way to control contact flow and engagement. Whether you’re managing large campaigns or warming up new email domains, this feature offers unparalleled customization and control.