- Enabling the Dashboard
- Accessing Campaign Statistics
- Key Metrics Overview
- Analyzing Campaign Performance
- Strategic Insights
- Practical Applications
- Conclusion
Effective email marketing hinges on understanding the performance of your campaigns. HighLevel’s new Email Campaign Statistics Dashboard provides comprehensive insights, allowing you to refine your strategies and optimize your efforts. This guide will walk you through using the dashboard to its full potential.
Enabling the Dashboard
To start, ensure the Email Campaign Statistics Dashboard is enabled. Navigate to the settings menu at the bottom left, scroll down to find “Labs,” and then locate the “Email Builder Dashboard.” Make sure this feature is turned on.
Accessing Campaign Statistics
Once enabled, head to the “Marketing” section on the left side of your dashboard. Under “Emails and Campaigns,” you will find a new tab labeled “Statistics.” This tab offers a selection of data views, allowing you to choose metrics from the last 7 days or the last 30 days. By clicking on the settings icon, you can further customize the date range, with a maximum span of 60 days.
Key Metrics Overview
Conversion Summary
The Conversion Summary section provides essential metrics, such as total revenue generated, average order value, order rate percentage, and total orders. These figures help you gauge the financial impact of your email campaigns and understand overall performance.
Engagement Summary
The Engagement Summary dives into the specifics of email interactions. This includes:
- Delivered Emails: The number of emails successfully delivered.
- Opened Emails: The number of recipients who opened your emails.
- Click-Through Rate (CTR): The percentage of recipients who clicked on links within your emails.
- Orders from Emails: The number of recipients who made purchases after clicking through.
These insights are invaluable for identifying areas for improvement. For instance, if the click-through rate is high but the order rate is low, you might need to refine your landing page or email copy.
Analyzing Campaign Performance
Open Rate and Unsubscribes
The dashboard allows you to monitor various performance metrics, such as open rates and unsubscribe rates. For example, if you notice a high unsubscribe rate, you might reassess your email content to ensure it aligns with your audience’s interests. Conversely, a high open rate indicates effective subject lines and timing.
Bounce Rates
Bounce rates indicate issues with email deliverability. By examining bounced emails in the “Conversations” tab, you can identify the reasons for bounces and take corrective actions, such as updating contact information.
Strategic Insights
Trending Topics
The dashboard helps you track the performance of emails over time. For instance, if you’re capitalizing on trending topics like AI, you can monitor engagement to see when interest begins to wane, prompting you to pivot your strategy.
Top Performing Emails
Identifying your top-performing emails is crucial. The dashboard highlights the emails generating the most revenue, allowing you to replicate successful strategies in future campaigns. By focusing on what works, you can streamline your marketing efforts and maximize returns.
Custom Time Frames
For more detailed analysis, adjust the time frame settings to suit specific campaign periods. For example, you can set the dashboard to display data for the last 14 days if you want to evaluate a recent campaign’s performance.
Practical Applications
Use the insights gained from the dashboard to make data-driven decisions. If certain emails have high open rates but low conversions, refine your call-to-action or landing page content. Regularly monitor and adjust your strategies based on the performance data to continuously improve your email marketing outcomes.
Conclusion
HighLevel’s Email Campaign Statistics Dashboard is a powerful tool for optimizing your email marketing campaigns. By enabling this feature and regularly analyzing the provided data, you can enhance your marketing strategies, improve engagement, and ultimately drive more revenue. If you haven’t already, activate the dashboard in Labs and start tracking your email campaign metrics today.
