How to Use the Facebook & Instagram Comment and DM Automation in HighLevel

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saas4agency.com

Social media is a powerhouse for business growth, offering unparalleled opportunities to engage with potential customers and drive sales. A game-changing feature for maximizing this potential is the automation of responses to comments on Facebook and Instagram. Automating these interactions can capture leads, engage with them personally, and streamline your sales process. Here’s how you can harness the power of these automations to transform your social media strategy.

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Getting Started: Integrating Facebook and Instagram

Before diving into automations, ensure your Facebook and Instagram accounts are properly connected. In your HighLevel sub-account, navigate to Settings > Integrations, and connect your Facebook and Instagram profiles. Confirm that your Instagram account is linked to your Facebook business page by visiting business.facebook.com. Once connected, you’re ready to start creating powerful automations.

Setting Up Your First Automation Workflow

HighLevel provides a ready-made recipe to quickly set up a Facebook comment automation. Here’s a step-by-step guide:

  1. Navigate to Automations: Go to the Automations section and create a new workflow.
  2. Select a Recipe: Choose the “Facebook Comment Automation” recipe. This setup includes triggers and actions to respond to comments on your posts.
  3. Configure Triggers: Add a new trigger and select “Facebook and Instagram Events” at the bottom of the list. Choose your Facebook page and the specific post or set it to trigger on any post.
  4. Keyword Filtering: Use keyword filters like “contains phrase” or “exact match” to ensure your automation triggers only on relevant comments.

Choosing the Right Filter: Contains Phrase vs. Exact Match

Selecting the appropriate filter is crucial. The “contains phrase” filter triggers the automation for any comment containing your keyword, making it flexible for variations like “Can I have a demo?” The “exact match” filter triggers only when the comment matches the keyword exactly, avoiding false triggers from unrelated comments.

Setting Up Instagram Automations

Instagram automations follow a similar process. Select the “Instagram Comments on a Post” trigger and configure it with your desired keywords and posts. You can apply the same keyword filtering strategies to tailor the automation to your audience’s behavior.

Leveraging Interactive Messenger Actions

Interactive Messenger actions can elevate your engagement:

  1. Reply Types: Choose “Reply to Comment via DM” to send a direct message in response to a comment.
  2. Crafting Your Message: Write engaging messages that prompt further interaction, such as “Book a Call” or “Ask a Question.”
  3. Adding Buttons: Include buttons in your messages for actions like opening a website or calling a number. These buttons can streamline user responses and drive conversions.

Practical Use Cases for Automations

To illustrate, let’s explore a real-life scenario:

  1. Keyword Trigger: When someone comments “demo” on your Instagram post, the automation sends a DM with options to “Book a Call” or “Ask a Question.”
  2. Engagement Follow-Up: If the user doesn’t engage, the automation follows up with a friendly reminder.
  3. Creating Opportunities: When a user books a call, the automation tags them as an engaged lead and sends a follow-up DM, increasing the chance of conversion.
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Enhancing Automations with AI

HighLevel’s AI integration takes automations to the next level:

  1. Custom Responses: Use ChatGPT to generate personalized replies based on the comment’s content.
  2. Positive and Negative Comment Handling: AI can differentiate between positive and negative comments, ensuring appropriate responses that maintain your brand’s reputation.
  3. Boost Engagement: Automated responses using AI can handle large volumes of comments, enhancing engagement without manual intervention.

Boosting Engagement with Comment Replies

Another powerful action is replying directly to comments, boosting visibility and interaction on your posts. HighLevel’s recipe includes multiple reply options, or you can use AI for tailored responses, creating a more dynamic and engaging comment section.

Monitoring and Managing Conversations

All comments and DMs are accessible in the Conversations tab, allowing you to manage interactions seamlessly. You can also manually reply to comments or DMs that require personal attention.

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Conclusion: Supercharge Your Social Media Strategy

Implementing Facebook and Instagram comment automations can significantly enhance your social media strategy. These automations not only save time but also ensure timely and personalized interactions, driving engagement and sales. Start integrating these workflows today to see a remarkable improvement in your social media performance.

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