- Getting Started with the Prospecting Tool
- Leveraging Google Ratings and Business Profiles
- WordPress Integration and Additional Services
- Generating and Using Marketing Audit Reports
- Managing Prospects and Converting to Clients
- Conclusion
In the competitive world of digital marketing, finding new clients and identifying potential business opportunities is crucial for any agency. GoHighLevel’s prospecting tool is designed to streamline this process, allowing you to search for businesses in specific areas, assess their online presence, and generate comprehensive marketing audit reports. These insights not only highlight strengths and weaknesses but also provide actionable data to help you pitch your services effectively. Let’s dive into how you can make the most of this powerful tool.
Getting Started with the Prospecting Tool
To begin using the prospecting tool, navigate to the agency dashboard and select “Prospecting” from the left-hand menu. This will bring up the prospecting interface where you can start your search.
- Initiate Your Search:
- Click on “Add a Prospect” to start. In the search bar at the top of the page, enter your search criteria. For this demo, we’ll look for plumbers in Bozeman, Montana. The tool will then generate a list of businesses based on your search.
- Analyze Search Results:
- Immediately, you’ll see key information about each business, including their Google rating, whether their Google business profile is claimed, and if their website is a WordPress site.
Leveraging Google Ratings and Business Profiles
- Identify Reputation Management Opportunities:
- Businesses with low Google ratings or a small number of reviews compared to competitors are prime candidates for reputation management services. Improving their online reviews can significantly enhance their visibility and credibility.
- Claimed Google Business Profiles:
- If a business has claimed their Google business profile but hasn’t set up Google Business Chat, this presents an easy win. GoHighLevel can automatically integrate this feature, opening a new communication channel for clients and paving the way for additional services like SMS marketing by adding a sub-account number to their profile.
WordPress Integration and Additional Services
- WordPress Websites:
- If a business uses WordPress, you can easily install the Lead Connector plugin, allowing the business to add the GoHighLevel web chat widget to their site and start collecting leads. This also positions you to offer GoHighLevel’s lightning-fast WordPress hosting as an optional service.
- Explore Business Details:
- Clicking on a business’s name reveals more details, including their website URL. This is a great opportunity to assess if their site needs a refresh or optimization, further broadening the scope of services you can offer.
Generating and Using Marketing Audit Reports
- Create Personalized Reports:
- Once you have the necessary details, click “Save Prospects” to generate a personalized marketing audit report. GoHighLevel will compile useful data, such as an overview of the business’s listings, any inaccuracies, and whether the business is text-enabled. The report also includes detailed information on the business’s online reputation and whether they use WordPress.
- Share and Leverage Reports:
- You can download the report as a PDF or provide a link to the prospect. This data-rich report is invaluable for pitching your services, showcasing areas where the business can improve and how your agency can help.
Managing Prospects and Converting to Clients
Returning to the prospect account overview page, you’ll find a handy section for making notes about the business. When you’re ready to sign them up as a client, you can easily convert the business to a sub-account with a simple click.
Conclusion
GoHighLevel’s prospecting tool is a game-changer for digital marketing agencies. It simplifies the process of finding new business opportunities, analyzing potential clients’ online presence, and generating insightful marketing audit reports. By leveraging this tool, you can effectively enhance your outreach strategy, provide targeted services, and ultimately grow your client base. Explore the possibilities with GoHighLevel’s prospecting tool and unlock new opportunities for your agency today.
