How To Use Trigger Links in HighLevel

• What Are Trigger Links?
• Creating Trigger Links in HighLevel
• Utilizing Trigger Links in Your Communications
• In Conversations
• In Email Templates
• Harnessing the Full Power of Trigger Links with Automations
• Conclusion

In today’s digital marketing landscape, staying ahead of the curve means utilizing the most effective tools available. One such tool is the trigger link feature in HighLevel. In this blog, we’ll dive into what trigger links are, how to create them, and why they are incredibly powerful for your marketing strategy. Let’s dive right in!

What Are Trigger Links?

Trigger links are special URLs you can create within HighLevel that allow you to track user interactions. When a customer clicks on a trigger link, you can see exactly when and how often the link was clicked, enabling precise engagement tracking and automated follow-ups.

Creating Trigger Links in HighLevel

Creating a trigger link in HighLevel is straightforward. Follow these steps to get started:

1. Access the Trigger Links Section:
   • Navigate to the “Conversations” tab.
   • Click on “Trigger Links” in the top right.
   • Alternatively, go to “Marketing” on the left sidebar and select “Trigger Links”.
2. Add a New Trigger Link:
   • Click on “Add Links”.
   • Enter a name for your link (e.g., “Test Link Video”).
   • Enter the URL where the link should redirect (e.g., your website or a booking page).
   • Save the link.
3. Track Your Trigger Links:
   • You can analyze link performance by clicking “Analyze” in the trigger links section.
   • View metrics like click counts and timestamps.

Utilizing Trigger Links in Your Communications

Once you have your trigger link, you can use it in various communications:

In Conversations

1. Search for a Customer:
   • Go to the “Conversations” tab.
   • Search for the customer you want to contact.
2. Insert Trigger Link in a Message:
   • Write your message (e.g., “Hello, please click on this link”).
   • Click the plus sign (+) below the message box.
   • Select “Trigger Links” and choose your created link.
   • Send the message.

In Email Templates

1. Create or Edit an Email Template:
   • Go to “Marketing” and click on “Email Templates”.
   • Choose a template or create a new one.
2. Insert Trigger Link in a Button:
   • Add your text and images.
   • Set up the button and click it to open settings.
   • Enter the URL directly or select a trigger link by clicking the symbol next to the URL field.
   • Save the changes.

Harnessing the Full Power of Trigger Links with Automations

Trigger links truly shine when combined with HighLevel’s automation features. Here’s how you can leverage them for maximum impact:

1. Create an Automation:
   • Go to “Automations” and create a new one.
   • Set up a trigger based on customer actions, such as subscribing to a newsletter.
2. Insert Trigger Links in Automations:
   • Use the trigger link in your automated emails.
   • Track whether the link was clicked and set up follow-up actions.
3. Advanced Automation Flows:
   • Create if/else actions based on link clicks.
   • For example, if a customer clicks the link, you can move them to a new automation or send a reminder email if they haven’t clicked after a few days.

Conclusion

Trigger links in HighLevel offer an incredible way to track customer engagement and automate your marketing processes. By understanding how to create and use these links effectively, you can enhance your marketing strategies and achieve better results. Start implementing trigger links today and see the difference they can make in your campaigns.