A/B split testing in HighLevel email builder

• Getting Started with A/B Testing
• Testing Email Subject Lines
• Testing Email Content
• Setting the Test Size
• Analyzing the Results
• Finalizing and Sending Your Campaign
• Conclusion

Are you ready to take your email campaigns to the next level? A/B testing allows you to measure the success of different variations of your email by sending these variations to different groups of your subscribers. By implementing A/B testing, you can determine which elements resonate most with your audience, leading to higher open and click rates. Here’s a comprehensive guide to help you master A/B testing in your email marketing strategy.

Getting Started with A/B Testing

To initiate A/B testing, first navigate to the A/B testing tab in the email builder and enable the A/B testing feature. This will allow you to choose between testing the email subject or the email content.

1. Choose Your Test Type: Decide whether you want to test different subject lines or variations of the email content.
2. Set the Test Duration: Determine how long you want the test to run.
3. Select Variations: Choose the number of email variations you wish to test.

Testing Email Subject Lines

If you choose to test subject lines, you can experiment with different approaches to see what grabs your audience’s attention.

1. Enter Subject Variations: Type in the different subject lines you want to test. Consider experimenting with urgency, questions, emojis, various capitalizations, and personalization.
2. Design Your Email: The body of the email remains the same for subject line testing, ensuring that the only variable is the subject line.

Testing Email Content

For content testing, the subject line stays constant while you make changes to the email body.

1. Select Content Variations: Click the letters at the top of the email builder and make the desired content changes for each variation. This could include different text, images, calls to action, or overall layout.
2. Design Each Variation: Ensure each email variation is uniquely tailored to test specific content elements.

Setting the Test Size

Once your variations are set, you need to decide how many subscribers will receive each variation.

1. Adjust the Test Size Slider: On the left-hand side of the email builder, drag the test size slider to set the size of the distribution groups for your test. The test will send each variation to the same percentage of your subscribers.
2. Distribute the Test Emails: Ensure that each test group receives only one variation to maintain the integrity of the test.

Analyzing the Results

After sending out the test emails, it’s time to determine which variation performed the best.

1. Select Success Metric: Decide whether you want to test for unique open rates or unique click rates.
   • Unique Open Rate: The variation with the highest open rate will be sent to the rest of your subscribers.
   • Unique Click Rate: The variation with the highest click rate will be sent to the rest of your subscribers.
2. Evaluate Performance: Based on the selected metric, the email builder will automatically determine the winning variation.

Finalizing and Sending Your Campaign

Once the winner is determined, you can finalize and send your campaign to the remaining subscribers.

1. Save Your Work: Ensure all changes and settings are saved.
2. Send and Schedule: Click on the send and schedule button to distribute the winning variation to the rest of your email list.
3. Monitor Results: After sending, monitor the campaign’s performance to gain insights and inform future A/B tests.

Conclusion

Implementing A/B testing in your email campaigns can significantly enhance your marketing efforts by allowing you to understand what works best with your audience.